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Raj Persaud in conversation - the podcasts

Feb 21, 2022



The Serendipity Mindset

“A wise, exciting, and life-changing book”

- Arianna Huffington
Modern life can feel like an endless sequence of cancelled plans, last-minute meetings and delayed journeys. So how can we use unpredictability to our advantage? LSE and NYU academic Dr Christian Busch has spent a decade exploring how we can use uncertainty as a pathway to more joyful, purposeful and successful lives. In this book, he reveals the secrets behind the hidden force that rules the universe: serendipity. 
The book is based on cutting-edge research in the natural and social sciences, as well as hundreds of interviews including with leading CEOs, entrepreneurs, and changemakers from around the world who turned the unexpected into opportunity by seeing and connecting the dots. Anchored in a science-based framework and peppered with inspiring stories and hands-on exercises, it captures how all of us can cultivate serendipity and turn uncertainty into opportunity, joy, and sustained success.

Dr. Christian Busch is an expert in entrepreneurship, social innovation, and purpose-driven business. He teaches at New York University (NYU) and at the London School of Economics (LSE), and directs the NYU Global Economy Program. He is a co-founder of Leaders on Purpose and the author of The Serendipity Mindset: The Art & Science of Creating Good Luck. 

Previously, he served as Inaugural Deputy Director at the LSE's Innovation Centre and co-founded the Sandbox Network, a community of young innovators. He is part of the World Economic Forum's Expert Forum, and has been named as 'top emerging management thinker' (Thinkers50), 'Top 99 Influencer' (Diplomatic Courier), and a Fellow of the Royal Society of Arts (RSA).